Online Video Advertisements – Statistics and Facts
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With the exponential advance in technology, it is essential for business owners to advertise regularly about their product. This is because advertisements make customers learn about the services offered by you and finally purchase them, obviously. Plenty of approaches are available in the market which can advertise for your company including text and picture advertising. But with the increasing popularity of internet, video advertising has changed all the standards made by this traditional means of advertisement. These video ads not only increase the profitability of your company, but they increase the web traffic for your site, which finally turns into your benefit again.
A survey conducted by CNN.com describes that video advertisement noticeably increases the popularity of any company. With the advent of video marketing, it has been essential to possess video ads in order to remain competitive in many of the industries. One basic truth is discovered by all companies from small operations to large multimillion dollar corporations that the online video ad is the backbone of sales. A report entitled ?Frames of reference: Online Video advertising? was published by the Online Publishers Association (OPA). This report revealed the astonishing facts that out of 80% visitors who viewed the online video advertisement around 46% took some action. According to same report, around 22% viewers visited the related website, 26% searched for more information, 15% visited the company and 12% purchased that specific product.
Now, the question arises, what is the profit if you will grab only 12% of the total visitor? The answers to this question could be explained in this way: suppose the total number of visitors to your site is 100. Now if the sale price of your product is $1000, then you will get $ 12000 as sales amount. Generally, a professional video ad costs $300 to $3000, but if you are not using it then it costs $12000 to you. This report describes some more interesting facts that if customers keep positive attitude towards the advertised brand and like the content appeared in their video commercial, the brand consideration of that company dramatically jumps by 61 %. But if a customer doesn?t possess positive attitude towards the brand but likes the content provided in their video promo, the brand consideration only increases by 21%.
Apart from this, a video ad can increase web traffic for your website enhancing your ranking in the various search engines which ultimately turns into more profit. It is so because a search engine provide higher priority to video content rather than any other form of content. This whole report is based on the experiences of companies using the video advertisement.
An online video promo uploaded on many other websites will be indexed higher than others because of the most important fact that your video content is hosted by multiple websites. There are several websites that will create your video ad and upload it over other websites, and services that will do this for you, but remember that you need to start with a high quality, affordable video.
Neal Brown can provide video marketing at very affordable price. A video advertisement will improve the conversions on your site.
