If you?re still not sure what a podcast is don?t feel bad. You are one of millions of intelligent, informed people who are missing this piece of the New Media puzzle
Having excused you, now permit me to chastise you. All businesspeople should know what a podcast is, especially considering there are tens of thousands of [...]
There is an abundant of over designed, tricked out websites out there that do not match the person. Your new fancy, shmancy hub you just bought might not be representing the real you. You are now saying, “WHAT? I just paid big bucks for this thing – it better be right!” Now, don’t get me [...]
Marketing means lots of different things to different people. To some, it?s simply another term for advertising. To others, it extends beyond advertising to all forms of business promotion and communication. But whatever your take on marketing, one thing is certain; language and the art of persuasion hold the key to communicating with your audience.
Marketing [...]
“Reach out and touch someone.”
“The ultimate driving machine.”
“Finger lickin? good.”
Chances are, you not only know immediately that those slogans come from AT&T, BMW and KFC, in that order. Those catchphrases may also very well have persuaded someone you know to place more long-distance calls, purchase a particular brand of car and decide where to stop [...]
If you?ve ever run across the old joke that ?fish? should actually be spelled ?ghoti? (?gh? as in ?tough,? ?o? as in ?women? and ?ti? as in ?nation?), then you won?t be surprised to know that many companies put this quirk of the English language to work by concocting an alternate spelling of a key [...]
Whether you are just starting a new business, or you have an existing business that you are only now bringing into the online realm, it’s extremely important that you craft a corporate identity that fits your company. The best companies in the world have the best and most recognisable brands. While it may be a [...]
Norwich has a diverse range of businesses, many of which are independents rather than franchises or national chains. With that independence comes a greater need for marketing and solid branding to build a solid base of consumers and customers. Norwich offers opportunities in many markets from new media and communications, through to financial services, [...]
