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How to Use Digital Signage to Reach College Students

College students represent a retail sector with enormous potential. Not only are they willing to try new products, but they control a significant amount of discretionary income (for products they want). The challenge is that these younger consumers are spending less time fixed to their televisions. They also spend less time reading newspapers. As a [...]

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No Comments | Posted in business

Why You Should Be Conducting Customer Satisfaction Surveys

The people who buy your company’s products and services drive your organization’s profits. Without them, your business would fail. This is the reason the largest companies in the world allocate a sizable portion of their budget toward maintaining a professional customer service staff. They realize that long-term success in their space requires them to always [...]

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No Comments | Posted in business

Should Your Company Have Clear Policies About Facebook in the Workplace?

After recently receiving a friend request from a staff member, I decided to speak with the employee in person to discuss my thoughts on the matter. As I’ve heard some warning tales from people regarding social networking sites at work, I thought it may not be such a good idea for doctors and employees to [...]

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No Comments | Posted in Business Management

Realizing Your Electronic Medical Records Implementation Plan

So often I hear the question, “Why is it taking you so long to implement your EMR?” It is true that our scheduled eighteen month project did actually take three years in order to implement. However, although our gingerly approach seemed overly cautious to some of our associates, Project Management professionals commended our attention to [...]

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No Comments | Posted in Business Management

What Can Conventional Media Advertising Teach Us About Digital Signage?

Creating compelling content loops and advertising segments for your digital signage network is not a foray into undiscovered territory. A lot of operators and venue owners are intimidated by the thought of developing ad spots for their displays because they believe the technology requires a new approach. It doesn’t. The fact is, we have decades [...]

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4 Venues in Which Digital Signage Can Be Deployed at Low Cost

The investment required to purchase and deploy a large digital signage network can easily climb into the hundreds of thousands of dollars. Even when the economy is robust and revenues are stable, an investment of that magnitude can be difficult to absorb. Today, the economic climate is less than stellar and many companies are tightening [...]

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No Comments | Posted in business

How Digital Signage Networks Are Perceived in Different Venues

In a recent article, we discussed whether your digital signage viewers should be considered a captive audience. To sum that article up, it’s dangerous to lump every person who sees your displays into a single category. People patronize various venues for a number of different reasons; treating each person similarly is a surefire way to [...]

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No Comments | Posted in business