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How to Learn About Advertising and Branding From Billy Mays

Billy Mays was the king of pitchmen. He knew how to turn any product into an exciting seen on television, must have product of the season. It did not matter if he was pitching an electronic product, such as Magic Jack or a cleaning product, such as OxiClean. Either way he knew how to [...]

Billy Mays Here, For? (Please Insert Product Here)

On July 20, 1958, the proud parents of William D. Mays undoubtedly had no idea that their new born baby boy would grow up to scream his way into more living rooms than any other man in television history. But that he did. And whether you find his particular style of direct sales pitch vaguely [...]

Who is Billy Mays? ?But Wait! There?s More??

Have you ever heard of Max Appel?
Somehow I didn?t think so.
Okay, so how about Billy Mays?
Who is Billy Mays? He?s the breaded man who will sell you your grandma?s girdle for the amazingly low price of just $19.99. But wait! There?s more. If you call the number below right now, he?ll include a second girdle [...]

Who is Billy Mays? ?But Wait! There?s More??

Have you ever heard of Max Appel?
Somehow I didn?t think so.
Okay, so how about Billy Mays?
Who is Billy Mays? He?s the breaded man who will sell you your grandma?s girdle for the amazingly low price of just $19.99. But wait! There?s more. If you call the number below right now, he?ll include a second girdle [...]