Many therapists working on a 1:1 basis or with couples, find themselves constantly challenged by the peaks and flows of running a sustainable practice. They find it hard to sustain a regular flow of clients they want to work with and their attention is drawn away from the work they love to concerns about whether [...]
This article will look at five areas or common mistakes you find on the web, which put visitors off your website. We will also discuss quick wins to combat these mistakes, and how you can improve the effectiveness of your website and in-tern your business.
1. Poor Location
Is your site ranking too low for your key [...]
With the ease and low cost of electronic communication, some CPA practitioners question the value of continuing to send paper newsletters. Paper newsletters serve some functions that electronic communications can?t, and that makes them valuable as a way to grow your CPA practice.
A customized newsletter that is sent to all your clients and prospects can [...]
Most CPAs don?t have a strong enough foundation on the subject of marketing. Even in college, we focus a lot on accounting theory and hardly learn anything about real world marketing, despite the fact that many CPAs will be, effectively, small business owners running their own practices. If you?re like most CPAs and haven?t spent [...]
As the owner of an accounting business, you know that finding clients is an important task, but retaining those clients?especially once you?ve started to tap your ideal market?is just as important.
You can have the best marketing system in the world bringing in new clients but if you don?t have a client retention system in place, [...]
Pricing is critical to the success of any professional practice or business. In fact, many books and articles have been written solely on the subject of pricing. I have seen that far too many smaller CPA firms have thinner profit margins than larger firms because they tend to under-price their services. If you think the [...]
If you?re a CPA who?s working on improving your marketing, and you?ve already made the time for marketing, positioned yourself as the expert, and packaged your services?and you have a steady stream of leads flowing in–the next step is ?meeting with the prospect? and ?selling? them on your service, right?
The good news is that closing [...]
